Katy thrives on crafting innovative business solutions. She believes the best marketing stems from unconventional creativity, collaborative efforts, data-driven strategies, and good old-fashioned hard work.
Brand Architect | Creative Catalyst
Brand Architect | Creative Catalyst
- Creative Director: Visionary with a passion for pushing boundaries and crafting unique brand narratives. Seamlessly blends intuition with data-driven insights to ignite game-changing ideas and elevate brand experiences across diverse industries.
- Storyteller - Award-winning creative mind behind iconic campaigns for Pepsi, Mountain Dew, and AT&T, earning New York Festivals Gold and New York Addy Silver. Crafted captivating narratives as Executive Producer and host of the Rebelle Rally Live Show
- Entrepreneur: Founder of Daily Briefs, LLC, an Emotional Support Underwear brand. Blends witty copywriting with innovative e-commerce products. Demonstrates expertise in full-stack digital marketing platforms and strategies—evolving from traditional marketer to savvy digital entrepreneur. Consistently stays ahead of industry trends
- Deal-Maker: Secured game-changing sponsorships for Rebelle Rally through compelling written and verbal pitches. Strong negotiator with a proven track record of seeking out and building powerful partnerships.
- Global Perspective: International expertise guiding New Zealand companies into North American markets through New Zealand Trade and Enterprise (NZTE). Seamlessly combines creative vision with business savvy to craft brands that resonate across diverse cultures.
EXECUTIVE PRODUCER. Strategic Relationships.
Co-producer and live show host of Rebelle Rally. Rebelle Live delivers education and story about a fast growing, remote, 2500km driving and navigation adventure to a global audience.
CREATIVE DIRECTOR. Consultant.
Rebelle Rally, MYSA, READ BTWNS, New Zealand Trade and Enterprise, Fuse Pilates, Manuka Health, Synereo, Vaulthere, Cerebrum M.D. Partini, Nellie Teir NZ, AQUA Car & Finance NZ, United States Army, Petal Press, K&A Audio, Saucy Apron.
BBDO NEW YORK. Writer.
October 2001 – September 2003
Mountain Dew, AOL, DaimlerChrysler, Right Guard, Doritos.
AWARDS New York Festivals: Gold, New York Addy: Silver
YOUNG & RUBICAM NEW YORK. Writer.
June 1999 – May 2001
Bronx Zoo, AT&T, Xenical, V8 Splash, Trip.com, Chanel, United Negro College Fund
WALKERS NEW ZEALAND. Writer.
April 1997 – April 1999
Thomas Cook, Yellow Bus Company, Polygram Records, South Pacific Breweries, Phillips, State Insurance, Taubmans.
MOJO NEW ZEALAND. Writer.
January 1996 – April 1997
Origin Jeans, Busted Seams Jeans, Bendon, Glassons, Reebok, Hyundai, Smokefree Fashion, Enerco Gas.
Co-producer and live show host of Rebelle Rally. Rebelle Live delivers education and story about a fast growing, remote, 2500km driving and navigation adventure to a global audience.
CREATIVE DIRECTOR. Consultant.
Rebelle Rally, MYSA, READ BTWNS, New Zealand Trade and Enterprise, Fuse Pilates, Manuka Health, Synereo, Vaulthere, Cerebrum M.D. Partini, Nellie Teir NZ, AQUA Car & Finance NZ, United States Army, Petal Press, K&A Audio, Saucy Apron.
BBDO NEW YORK. Writer.
October 2001 – September 2003
Mountain Dew, AOL, DaimlerChrysler, Right Guard, Doritos.
AWARDS New York Festivals: Gold, New York Addy: Silver
YOUNG & RUBICAM NEW YORK. Writer.
June 1999 – May 2001
Bronx Zoo, AT&T, Xenical, V8 Splash, Trip.com, Chanel, United Negro College Fund
WALKERS NEW ZEALAND. Writer.
April 1997 – April 1999
Thomas Cook, Yellow Bus Company, Polygram Records, South Pacific Breweries, Phillips, State Insurance, Taubmans.
MOJO NEW ZEALAND. Writer.
January 1996 – April 1997
Origin Jeans, Busted Seams Jeans, Bendon, Glassons, Reebok, Hyundai, Smokefree Fashion, Enerco Gas.
Stephen Colbert for Mountain Dew. Scripted/Live Recordings NYC
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Copy reads - "110 Decibel Pocket Alarm"
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PHILLIPS LEGO
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PHILLIPS
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MOUNTAIN DEW
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MOUNTAIN DEW
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ORIGIN JEANS
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