Katy has created campaigns for a long list of international clients including Pepsi, AT&T, and Reebok. The integrity of a brand and the stories that support it are core to her creative process. She fiercely defends brands inside the smallest budget and insists on clear, crisp strategy.
Shamelessly commits to understanding the customer. Excellent communicator. Good negotiating game. Awarded copywriter.
Katy lives in the United States, but always keeps a foot in her homeland, New Zealand. At a young age her competitive spirit and love of ski racing landed her in Vermont at Burke Mountain’s world class ski academy, where she competed at an international level. After business school Katy tapped her creative energies on Madison Avenue, writing award winning commercials for Mountain Dew.
Falling for a US Marine and four children later Katy and Pete now live in Washington D.C. In 2017 Katy entered the Rebelle Rally, surprising herself with a top ten result.
Shamelessly commits to understanding the customer. Excellent communicator. Good negotiating game. Awarded copywriter.
Katy lives in the United States, but always keeps a foot in her homeland, New Zealand. At a young age her competitive spirit and love of ski racing landed her in Vermont at Burke Mountain’s world class ski academy, where she competed at an international level. After business school Katy tapped her creative energies on Madison Avenue, writing award winning commercials for Mountain Dew.
Falling for a US Marine and four children later Katy and Pete now live in Washington D.C. In 2017 Katy entered the Rebelle Rally, surprising herself with a top ten result.
Creative Strategist. Consultant.
READ BTWNS, New Zealand Trade and Enterprise, Fuse Pilates, Manuka Health, Synereo, Vaulthere, Cerebrum M.D. Partini, Nellie Teir NZ, AQUA Car & Finance NZ, United States Army, Petal Press, K&A Audio, Saucy Apron.
BBDO NEW YORK. Writer.
October 2001 – September 2003
Mountain Dew, AOL, DaimlerChrysler, Right Guard, Doritos.
AWARDS New York Festivals: Gold, New York Addy: Silver
YOUNG & RUBICAM NEW YORK. Writer.
June 1999 – May 2001
Bronx Zoo, AT&T, Xenical, V8 Splash, Trip.com, Chanel, United Negro College Fund
WALKERS NEW ZEALAND. Writer.
April 1997 – April 1999
Thomas Cook, Yellow Bus Company, Polygram Records, South Pacific Breweries, Phillips, State Insurance, Taubmans.
MOJO NEW ZEALAND. Writer.
January 1996 – April 1997
Origin Jeans, Busted Seams Jeans, Bendon, Glassons, Reebok, Hyundai, Smokefree Fashion, Enerco Gas.
READ BTWNS, New Zealand Trade and Enterprise, Fuse Pilates, Manuka Health, Synereo, Vaulthere, Cerebrum M.D. Partini, Nellie Teir NZ, AQUA Car & Finance NZ, United States Army, Petal Press, K&A Audio, Saucy Apron.
BBDO NEW YORK. Writer.
October 2001 – September 2003
Mountain Dew, AOL, DaimlerChrysler, Right Guard, Doritos.
AWARDS New York Festivals: Gold, New York Addy: Silver
YOUNG & RUBICAM NEW YORK. Writer.
June 1999 – May 2001
Bronx Zoo, AT&T, Xenical, V8 Splash, Trip.com, Chanel, United Negro College Fund
WALKERS NEW ZEALAND. Writer.
April 1997 – April 1999
Thomas Cook, Yellow Bus Company, Polygram Records, South Pacific Breweries, Phillips, State Insurance, Taubmans.
MOJO NEW ZEALAND. Writer.
January 1996 – April 1997
Origin Jeans, Busted Seams Jeans, Bendon, Glassons, Reebok, Hyundai, Smokefree Fashion, Enerco Gas.
Stephen Colbert for Mountain Dew. Scripted/Live Recordings NYC
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Copy reads - "110 Decibel Pocket Alarm"
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PHILLIPS LEGO
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PHILLIPS
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MOUNTAIN DEW
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MOUNTAIN DEW
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ORIGIN JEANS
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